Your Personal Online Nutrition Coach
The Only Nutrition Program You'll Ever Need
Bridging the gap between evidence-based practices and practical strategies, we take a holistic approach to nutrition.
WAG in the Media
Trusted by elite athletes, health professionals, and major publications.
How Do WAG Nutrition Coaching Services Work?
Step-by-step, here is what happens when you sign up with a WAG Certified Health Coach.
No matter your experience level, your functional nutrition coach will empower you to take control of your nutrition. If you're willing to do the work, we won't stop until you've crossed your finish line. Moreover, we’ll teach you to keep the results you’ve earned.
-
Get a Coach
Make an account in our coaching portal and tell us about your food preferences, past dieting experience, fitness goals, and more. We’ll match you with one of our expert coaches, or you can select your coach.
-
Get Your Program
Receive your personalized macro plan, first check-in date, and starting recommendations from your functional nutrition coach.
-
Get Face-to-Face
If you’re part of our Nutrition Coaching Plus program, you’ll meet face-to-face with your coach in your first week for deeper, even more personalized connection and support.
-
Get to Work
Tackle your first week with 24/7 support from your coach. You and your coach will adjust nutrition and lifestyle habits that don’t serve you while doubling down on what works.
-
Get Tailored Guidance
Complete your first check-in! Upload weekly metrics, food logs, and recaps to your coaching portal and receive feedback and program adjustments.
-
Get Results
Habits, mindset, skill sets, and results—we guide you every step of the way and won’t stop until you’ve reached your goals.
Choose Your Membership
You’ll have a chance to tell us about your training style
and goals in your New Member Questionnaire.
First, decide if our Lite, Essentials or Plus tier works best for you.
Lite
Not for beginners.
Only for seasoned macro trackers.
$99
- Personalized Macro Prescription
- 2 check-ins per month
- 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
- 3-month commitment
Currently waitlisted. Join the waitlist and you'll receive an email invite when it's your turn to join.
Essentials
Great for new and seasoned macro trackers
$159
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
- 3-month commitment
- Discounted 6 and 12-month subscription options. Learn more about WAG Pass.
Purchased a WAG Pass? Enter your WAG Pass code in the promotion code field at checkout to redeem.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$199
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
- 3-month commitment
- Discounted 6 and 12-month subscription options. Learn more about WAG Pass.
Purchased a WAG Pass? Enter your WAG Pass code in the promotion code field at checkout to redeem.
![](/images/wagpass.webp)
Commit to your health—get a discount.
Buy a 3, 6 or 12-month coaching membership upfront at a discounted rate. Once you purchase your WAG Pass, apply your code at checkout anytime.
Purchase WAG PassMeet Your Certified Health Coach
Experts in nutrition science and the art of coaching, our job is to teach you a sustainable way to stay fit and healthy. We are masters of accountability.
How can a WAG Online Nutrition Coach Help Me?
Isn’t it time you finally feel confident in your body and nutrition approach?
Our functional nutrition coaches specialize in different areas, and we’ll ensure you’re matched with someone well-versed in what you want and need.
If you’ve tried a million diets, jump from one fad to the next, feel “stuck” in your weight loss journey, or are confused about what nutrition approach works best for your body, you’re in the right place.
- Get macros based on your body, food preferences, past dieting experience, and more so you can reach your goals without giving up the foods you love
- Use our coaching portal to track habits like hydration, sleep, stress, alcohol intake, meals out, and more
- Learn food-prepping strategies that are realistic to your lifestyle and schedule
- Dive into mindset strategies and habit changes needed to make long-term, sustainable progress
Nutrition makes all the difference if you’re looking for that extra edge or next gear. Your coach will adjust recommendations based on your training style, frequency, intensity, and goals so you can get or stay lean while improving your athletic performance and recovery.
- Get macros based on your training frequency, body, and goals
- Develop meal-timing strategies based on your training schedule and intensity
- Share workouts and food logs with your coach and monitor performance and recovery
- Feel confident with competition-fueling strategies. Whether you compete locally or in the CrossFit Games—we’ve worked with athletes of all calibers
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Take the stress out of making weight for your next competition—whether it is in three years, three months, or three weeks. We’ll match you with a coach who has guided hundreds of athletes through successful cuts while minimizing the impact on game-day performance.
- Get macros based on your training, recovery, and competition frequency
- Learn cutting and meal timing strategies tailored to your current weight, goal weight, and weigh-in time
- Share workouts and food logs with your coach and monitor performance and recovery
- Get assistance monitoring float weight and adjusting nutrition strategies leading up to competition
- Feel confident with water loading and last-second weight-cutting strategies
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Nutrition makes all the difference in your performance and recovery throughout training and on race day. We’ll help you develop strategies to feel confident in your fitness, improve performance, and overcome any obstacle thrown your way.
- Get macros based on your training, recovery, and race frequency
- Implement intra-workout fueling strategies tailored to your race distance
- Feel confident in pre-and post-race meal ideas so you feel fueled, not weighed down
- Share training sessions and food logs with your coach and monitor performance and recovery
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Pregnancy and postpartum nutrition is fluid—your needs change depending on trimester, training, and so much more. We’ll match you with an experienced pregnancy coach who will help you make food and lifestyle choices that support your goals and growing little one.
- Work with your coach to decide when and if to track macros
- Get realistic meal-prepping strategies based on your ever-changing energy levels and food preferences
- Confidently manage food aversions and cravings without worrying if your baby is getting what they need to thrive
- Take the question mark out of food choices and food safety concerns—our coaches can help you include pregnancy superfoods in your day-to-day choices
- Monitor pregnancy weight gain and any OBGYN recommendations
- Explore new mindset strategies as your body, training, and general needs evolve
Why Choose Working Against Gravity Online Nutrition Coaches?
Whatever you're chasing,
we can help you get it.
FAQ
We've compiled a list of our most frequently asked questions about our nutrition coaching services.
If you don't see an answer to your question, you can send us an email from our contact form.
All FAQStart by filling out our in-depth questionnaire so we can get to know you—your current body composition, short- and long-term goals, expectations, food preferences, schedule, training style, and more. You can also request a coach if desired or, you can leave it up to our Director of Coaching to match you with a coach based on their specialties and your goals.
Download our app
Along the way, you’ll track your progress and communicate with your coach in Seismic, an app designed specifically for WAG. Here, you'll log your weight, macros, measurements, and more based on what you and your coach decide to track. Seismic is available on iOS, Android, and the web.
Connect with your coach
Once you and your coach are matched, they'll reach out with your initial macro prescription, our New Member Packet, your first check-in date, and other need-to-know info to get you started. Through regular check-ins, you'll discuss what’s working, and what needs to shift, ask questions, and get personalized feedback and unlimited macro adjustments.
If you have questions or are looking for motivation outside of your weekly check-in, you can message your coach at any time with Seismic's messaging system.
Personalize it
Along the way, you may want a little extra support. You can purchase a one-off video call whenever you need more coach connection or meal inspiration.
Then what?
You become eligible for the WAG Alumni Program after six consecutive months. If you decide to give it a shot, you'll continue working with the same coach and shift to two check-ins per month at a lower monthly rate. This is a great option for people who have reached their goals or feel confident in their ability to stick with their plan but still want to keep a coach in their corner for program changes and accountability.
Upon sign-up, you'll fill out an in-depth questionnaire and tell us about your goals, fitness, day-to-day lifestyle, current habits, past dieting history, food preferences, and so much more. You'll also get the chance to request a coach. Learn more about our team here.
If you want us to choose for you, our Director of Coaching will use everything you share to personally match you with a member of our team based on their unique coaching specialties.
Although we are confident in our matching, we get that there can be personality mismatches, and we don't get it right 100% of the time. You can request a coach switch by emailing info@workingagainstgravity.com.
Our program is specifically designed for you and changes as your body, goals, and seasons of life change.
We’ll help you get off the hamster wheel of yo-yo dieting by tailoring a nutrition program to you and providing support and accountability along the way. WAG is not an overnight solution or a quick fix—we work with you to help you find a sustainable approach to your nutrition, so you walk away with the confidence and knowledge needed to maintain your results long-term.
As one of the first nutrition coaching companies in the macro-counting space, we have withstood the test of time and helped over 30,000 clients reach their goals.
Depending on your membership, video calls with your coach may be included. Our Nutrition Coaching Plus plan consists of an onboarding call with your 1:1 WAG Nutrition Coach, three written check-ins per month, and a monthly call once per month to touch base face-to-virtual-face.
No matter which membership you choose, you can purchase a one-off call with your coach whenever you’d like a little extra connection. Our coaches love meeting face-to-face with their clients to provide that next level of support.
There is no limit on how often your coach changes your macros, no matter which membership you choose. In each check-in, you'll share an in-depth summary of your week, and if macro changes are necessary to keep you working towards your goals, your coach will communicate the changes with you.
Tracking macros is a great way to learn what is in your food and what works best for your body. But, we understand that it may not be for everyone, especially if you’re just starting your nutrition journey.
Our coaching software—Seismic—allows your coach to turn tracking metrics (like macros) on and off based on what you choose to focus on together. In other words: you don’t have to track macros to be successful on the WAG program.
Yep! When you sign up for the program, you’ll have the option to select “Pregnant” and give us more information in your questionnaire. We’ll pair you with one of our Pregnancy Nutrition Coaches. If you’re breastfeeding, you’re part of our Traditional Program, but our questionnaire will prompt you to let us know if milk supply is something you and your coach need to keep tabs on as you work towards your goals.
Are you wondering if you can succeed with WAG if you’re vegan, vegetarian, paleo, gluten-free, or just a picky eater? You can! We choose your macros, and you choose your food. Your coach will give you personalized recommendations based on your dietary preferences to help you feel confident hitting your targets and reaching your goals.