You Don’t Have to Do It Alone
If you’ve tried a million different diets, keep jumping from one shiny trend to the next, or feel confused about what nutrition approach will work best for your body, you’re in the right place.
Fuel Your Goals Without Restriction
Imagine a way of eating that fits seamlessly into your life—where you can enjoy the foods you love while making real progress toward your body composition and performance goals. That’s the power of flexible dieting. Instead of rigid meal plans or cutting out entire food groups, our approach teaches you how to balance nutrition with your lifestyle so you can eat with confidence, feel strong in the gym, and finally see results that last.
With 1-on-1 coaching from an expert WAG Coach, you’ll have a personalized plan that adapts to your needs, accountability to keep you on track, and expert guidance to navigate every challenge
Learn MoreReady for your life to change?
No More Second Guessing Your Nutrition
Imagine feeling energized, training at your full potential, and seeing the hard work you put in at the gym reflected in the mirror. No more second-guessing your nutrition—just a clear, science-backed path to your goals.
But we know it’s not always that simple. We’ve been where you are and understand the struggles that make sustainable progress feel out of reach…
Explore MembershipsThere is too much conflicting information.
Some information is just plain wrong. Other information seems conflicting because different things work for different people. Your coach cuts through the noise and provides clear, evidence-based guidance based on your goals, your body, your lifestyle, and your rate of progress.
The cycle of yo-yo dieting is exhausting.
Our coaches help you develop a sustainable eating approach that ensures you get plenty of healthy foods without restricting what you love. Your coach is an accountability partner and provides the mindset coaching necessary to leave yo-yo dieting in the past.
The fear of losing strength is real.
It is possible to look lean and strong and feel that way too. By providing (and adjusting) a personalized macronutrient prescription based on your training frequency and style, your coach will ensure you hold onto the muscle you work hard for and drop unnecessary body fat.
It’s hard to stay consistent with a busy lifestyle.
Whether cooking for a family of five, working night shifts, or following a rigorous training schedule, you’ll be armed with strategies, recipes, and meal timing unique to your goals and situation.
I lack motivation after the initial excitement wears off.
We’ve all been there—crushing our diet for the first few weeks, then slowly falling back into old patterns. Your coach will help you build the habits necessary to continue working toward your goals when motivation dips.
My medical condition adds an extra layer of confusion.
Our on-staff RDNs have extensive experience working with people with medical conditions and special diet accommodations. They’ll work with your doctor to customize your plan as necessary.
Transformations
Whatever you're chasing,
we can help you get it.
“WAG has taught me how to reach my goals while still having a life. I never felt like I was missing out on anything and I am so proud of the progress I made both physically...”
Nikki Houghton
WAG Client
“I honestly could not have accomplished my goal without WAG and my coach. The results were incredible! I feel strong and look amazing!”
Melissa Bennett
WAG Client
“WAG has given me so much more than getting back into shape. It has changed my relationship with food, helped me create a positive mindset and to find balance in all aspects...”
Emily Ganz
WAG Client
“It wasn't very long before I had gained complete trust in my coach and as long as I did my part and was diligent in my efforts the results showed every week. I wish that I...”
Randy Van Brunt
WAG Client
“I love it so much! I was always so torn on spending this kind of money on something like this, but it works! I’ve been so in love with my progress and I can’t speak highly...”
Calin Sims
WAG Client
“I LOVE WAG. It's been amazing! My goal was to drop body fat and I've lost 21 pounds to date!”
Tracy Thompson
WAG Client
“WAG is absolutely wonderful and I think it is one of the main reasons why I am feeling as good as I am today.”
James Belk
WAG Client
“I have been consistent in tracking and weighing everything I eat and it has changed my life! I am in love with this program and can't imagine my life without it. I've made...”
Kailee Stewart
WAG Client
“The thing I liked about WAG and flexible dieting in general, is just that, it is flexible... Body image wise, I am way more confident and happy, and it has improved many ar...”
Alyssa
WAG Client
“The WAG program is a truly flexible program. WAG approaches it's nutritional programs exactly the way they approach it's clients; individualistically.”
Justin Holt
WAG Client
“The improvement in my performance (CrossFit) and my overall physical changes have been amazing. But it's really my 180 degree change in confidence, self-love and over-all g...”
Laurenne
WAG Client
“I’ve taken a lot of different paths in my life and I‘m not sure where my path would have taken me had I not started WAG. What I do know is that choosing the path to join W...”
George H.
WAG Client
““Tracking Macros is sustainable for life, some days I use my food scale some days I estimate. If I'm in a rush or on the road all day for work I stop and grab things I can...”
Matt Luff
WAG Client
“WAG is a program that is quite different to anything else I have tried. I seriously cannot thank my coach enough for the endless support she has had for me over the last ye...”
Madelyn Warren
WAG Client
“Working with my coach at WAG has genuinely changed my life! It's been a journey that I'm forever grateful for, and for two reasons: I have changed physically and mentally f...”
Rose O.
WAG Client
How it works
Step-by-step, here is what happens when you sign up with a WAG Online Nutrition Coach.
No more general guidelines and suggestions—a 1:1 WAG coach builds your nutrition plan and tailors their recommendations to your training style, frequency, intensity, and goals so you can stay lean while improving your athletic performance.
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Tell us who you are
Fill out an in-depth questionnaire and share your goals, current nutrition routine, work schedule, training frequency, daily routine, food preferences, and much more.
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Meet Your Coach
Our membership team will use the information you share in your questionnaire to match you with the best coach for you, or you can request a coach from our roster. WAG coaches have a combined experience of over 100 years in the field. In other words, you’re working with a professional who can customize a plan and make it work for you.
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Your First Check-In
Your coach will reach out with a customized nutrition plan and tell you how much to eat to begin working toward your goals. In your weekly check-ins, you’ll share 15+ metrics and progress markers and share as much as you can about your week—what went well, what you struggled with, and anything else your coach should know. Your coach will respond with personalized suggestions, food timing strategies, meal inspiration, program adjustments, and more.
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Keep Track
Log your progress in our in-house app, Seismic, which charts your weight, daily macronutrient intake, measurements, milestones, photos, and so much more. As your check-ins continue, you and your coach will adjust nutrition and lifestyle habits that don’t serve you while doubling down on what works.
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Get Ongoing Support
Outside of weekly check-ins, you can access your coach 24/7 through Seismic’s messaging system. You’ll also get access to our members-only community.
Choose Your Membership
Commit to your health—get a discount.
Buy a 3, 6, or 12-month coaching membership upfront at a discounted rate.
Once you purchase your prepaid membership, apply your code at checkout anytime.
Schedule a free call
Essentials
Great for new and seasoned macro trackers
$159
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Purchased a WAG Prepaid Memberhsip? Enter your WAG Prepaid Memberhsip code in the promotion code field at checkout to redeem.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$199
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Purchased a WAG Prepaid Memberhsip? Enter your WAG Prepaid Memberhsip code in the promotion code field at checkout to redeem.
Lite
Only for seasoned macro trackers.
$99
- Personalized Macro Prescription
- 2 check-ins per month
- 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
Essentials
Great for new and seasoned macro trackers
$149
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$179
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Essentials
Great for new and seasoned macro trackers
$139
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$169
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Essentials
Great for new and seasoned macro trackers
$129
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$159
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
What to Expect
Whether you’re looking to lose weight or aiming to build muscle mass — this program is customized to help you achieve the results you’re after.*
3 months
- Get your custom macros and begin building a relationship with your expert coach.
- Learn what your body needs in order to feel and perform at its best
- Refine your macro-tracking skills and learn WAG’s tracking best practices.
- Familiarize yourself with the serving sizes and nutritional composition of your favorite dishes.
- Build habits and routines specific to your body composition and performance goals.
- Discover patterns in underlying food tendencies (emotions, triggers, cravings, etc.)
- See positive improvements in body composition and workout performance.
6 months
- Confidently alternate between consistency and flexibility based on your goals and life events (vacations, holidays, sickness, etc).
- Understand what it takes to reach your body composition and performance goals.
- Notice the positive impacts of healthy habits outside of food choices, such as sleep, stress management, hydration, and more.
- Employ meal timing strategies to achieve specific energy and recovery outcomes.
- Experience the importance of consistency over time to see the best possible results.
12 months
- Rely on your coach as an unbiased party to remind you of your goals and hold you accountable when necessary.
- Your healthy habits are now automatic.
- Understand how to shift your nutrition strategies as your goals change.
- Make confident food quality and quantity decisions without tracking your macros (if desired).
*This is just one example of how your journey may look. Your coach will tailor your plan based on your goals, tracking experience, and more! Results may vary. Following your coach’s guidelines is required for the best results.
Nutrition
Why is Nutrition so Important?
Our coaches will help you nail down a nutrition plan and supporting habits based on your goals. Whether you want to improve your athletic performance, prioritize weight loss, increase overall energy, or feel more confident in your food choices, proper nutrition is the missing piece. Here’s why…
- It is about more than calories- learn the role carbs, fats, and protein play in daily energy, performance, and even body composition changes.
- Food choices directly impact how you look and feel—most people come to WAG looking for a nutrition plan to help them reach a body composition and/or performance goal. Along the way, they build overall confidence, which increases their ability to reach goals outside of the nutrition space—like the workplace and within their personal relationships.
- Sleep, hydration, meal timing, stress, mobility, and more impact your progress. Don’t try to track and tackle these alone—work with your coach to design your schedule and habits and optimize these factors.
- Holding onto muscle while leaning out is a common goal… and it’s nuanced. It requires the appropriate training stimulus and a ratio of macros to ensure lean muscle maintenance. With a personalized macro prescription and unparalleled progress-tracking technology, you will LOOK the way you want to look and PERFORM the way you want to perform.
- Consistency with your plan is the golden ticket to long-term progress. Your coach will hold you accountable, help you set realistic goals, and remind you of these goals when you need a push.
- Flexibility with food choices allows you to enjoy your plan and stick to it long-term so your health, performance, and body composition results are sustainable.
Meet Your Certified Health Coach
Experts in nutrition science and the art of coaching, our job is to teach you a sustainable way to stay fit and healthy. We are masters of accountability.
Brittany Werner MS, RDN, LDN
Hello! I'm Brittany, a dedicated registered dietitian nutritionist and the driving force behind empowering individuals to embrace food freedom and transform their lives. As the Director of Coaching at Working Against Gravity, I have spent over 17 years h...
Learn more about Brittany Werner
Ali Macy MS
Hey hey! I’m Ali, and I live in northern Vermont (think, 20 minutes from the Canadian border) with my husband, our son, and our two very energetic German Shorthaired Pointers. We spend a ton of time outside hiking, paddle boarding, camping, and soaking up...
Learn more about Ali Macy
Josh Holton
My name is Josh Holton and I live in Traverse City, MI with my amazing wife Jessica (also a WAG coach), and our kids Milos and Lucy. I’m co-owner of CrossFit Due North, and we have been a thriving gym since its inception over seven years ago! I have...
Learn more about Josh Holton
Jessica Holton
Hey! I’m Jess. I live in northern Michigan (think “tip of the mitt”) with my husband Josh (also a WAG coach!) and our two kiddos. We spend lots of time as a family – outside playing/walking/bike riding, trips to the library and park, etc! We are very much...
Learn more about Jessica Holton
Alex Oskian MS, RDN
Hi! My name is Alex Oskian. I would love to be your WAG coach. :) My journey of becoming a nutrition coach started in high school where I suffered from disordered eating and compulsive exercising because I wanted to be the thinnest I could be. Those behav...
Learn more about Alex Oskian
Hollye Henderson
My name is Hollye Henderson and I live in Jackson, MS. I started and still own CrossFit JXN for the last 9 years. I still compete in the sport myself including a trip to the Masters CrossFit Games this past year. Once my college soccer career ended,...
Learn more about Hollye Henderson
Mitch Lockhart
Hey there! My name is Mitch Lockhart, and I’m a coach and marketing specialist here at Working Against Gravity. Thank you for your interest in our small company and for taking some time to get to know the team. We’re glad you’re here!With a public relatio...
Learn more about Mitch Lockhart
Pam Fox
Hi, I’m Pam and I’m glad you’re here! Becoming a WAG client six-plus years ago was one of the best decisions I have ever made. It helped me reach my personal goals and opened up the doors to help many more people than I could at the CrossFit box I owned a...
Learn more about Pam Fox
Rob Henry
Hey! I'm Rob, a nutrition coach with 5 years of experience. I have been in the Strength & Conditioning, and functional fitness, realm for 20 years. 17 of those years I owned and operated two CrossFit affiliates, and ran a weightlifting club as a level...
Learn more about Rob Henry
Maria Higgins MS
I’m Maria - mama to three girls, Crossfit gym owner, wife and foodie living in Portland, Oregon. I have my Master’s degree in Nutrition and Functional Medicine, and I’ve been coaching clients 1-on-1 for 8 years. As a busy mom with little ones, I lov...
Learn more about Maria Higgins
Meghan Flynn
When I joined the nutrition coaching space a couple of years ago, I wanted nothing more than tohelp clients reach their goals while still living a fulfilling lifestyle. My nutrition journey startedearly on in college, where maintaining flexibility was a t...
Learn more about Meghan Flynn
Jordan Johnsen
Jordan grew up watching her mom do at-home workouts on her NordicTrack or going to the gym for a workout, so as Jordan got older, sports and the gym were a large part of her life. After high school, she worked the front desk at Gold’s Gym and later Orange...
Learn more about Jordan Johnsen
Nicola Spencer
Nicola has always been active. She grew up playing soccer and eventually got into long-distance running, completing three half marathons. It wasn’t until finding CrossFit that Nicola started paying attention to her nutrition and learned the importance of ...
Learn more about Nicola Spencer
Jennifer Davis
Sports and nutrition were never a significant part of Jen’s life when she was growing up. She danced and ran track in grade school but after leaving dance in the seventh grade, she didn’t have a desire to work out or participate in sports. Then, Jen suffe...
Learn more about Jennifer Davis
Jessica Gonzalez
Jessica joined Working Against Gravity as a client in 2017 with the goal of improving her body composition and learning how to fuel her CrossFit workouts. She gained a ton of strength, but still wasn't happy with who she saw in the mirror. While working w...
Learn more about Jessica Gonzalez
Megan Bushong
Meg was a very active child and began playing sports at 3-years-old. She played tennis and basketball through high school and grew to love supplementing her sports with strength training. When she got to college she remained active but missed the competit...
Learn more about Megan Bushong
Sarah Caffrey
Sports and fitness have always been a big part of Caffrey’s life, but even after going on to coach Division 1 college softball, she never felt like she knew enough about nutrition. Without a grasp on nutrition, Caffrey felt burnt out working 60+ hours a w...
Learn more about Sarah Caffrey
Tabitha Parker
As someone who never played a sport in her life, having a healthy lifestyle and becoming a nutrition coach is not something Tabitha ever thought possible. A newborn & children’s photographer for over 20 years, Tabitha struggled with her weight most of...
Learn more about Tabitha ParkerFAQ
We've compiled a list of our most frequently asked questions about our nutrition coaching services.
If you don't see an answer to your question, you can send us an email from our contact form.
All FAQYes! Upon sign-up, you'll fill out an in-depth questionnaire and tell us about your goals, fitness, day-to-day lifestyle, current habits, past dieting history, food preferences, and so much more. You'll also get the chance to request a coach. Learn more about our team here.
If you want us to choose for you, our Director of Coaching will use everything you share to personally match you with a member of our team based on their unique coaching specialties.
Although we are confident in our matching, we get that there can be personality mismatches, and we don't get it right 100% of the time. You can request a coach switch by emailing info@workingagainstgravity.com.
You’ll track your progress and communicate with your coach in Seismic, an app designed specifically for WAG. Here, you'll log your weight, macros, measurements, and more based on what you and your coach decide to track. Seismic is available on iOS, Android, and the web.
Monthly video calls are included in our Nutrition Coaching Plus membership, providing an extra layer of connection and support with your coach. No matter which membership you choose, you can purchase a one-off call with your coach whenever you’d like a little extra connection. Our coaches love meeting face-to-face with their clients.
There is no limit on how often your coach changes your macros, no matter which membership you choose. In each check-in, you'll share an in-depth summary of your week, and if macro changes are necessary to keep you working towards your goals, your coach will communicate the changes with you.
Tracking macros is a great way to learn what is in your food and what works best for your body. But, we understand that it may not be for everyone, especially if you’re just starting your nutrition journey.
Our coaching software—Seismic—allows your coach to turn tracking metrics (like macros) on and off based on what you choose to focus on together. In other words: you don’t have to track macros to be successful on the WAG program.
Yep! When you sign up for the program, you’ll have the option to select “Pregnant” and give us more information in your questionnaire. We’ll pair you with one of our Pregnancy Nutrition Coaches. If you’re breastfeeding, you’re part of our Traditional Program, but our questionnaire will prompt you to let us know if milk supply is something you and your coach need to keep tabs on as you work towards your goals.
Are you wondering if you can succeed with WAG if you’re vegan, vegetarian, paleo, gluten-free, or just a picky eater? You can! We choose your macros, and you choose your food. Your coach will give you personalized recommendations based on your dietary preferences to help you feel confident hitting your targets and reaching your goals.
We don’t bill insurance, but our memberships are HSA/FSA-eligible through Truemed. Final qualification is based on evaluation and approval from a licensed provider, but Truemed makes getting refunded for your monthly membership quick and easy.
We don’t write workouts or provide fitness programming, but your nutrition goals will align with your activity level and fitness goals! Your coach will want to know about your workout frequency and how you feel in and out of the gym so they can adjust your program accordingly.
Most likely, yes! We don’t practice medical nutrition therapy, meaning we expect you to continue working with your physician and won’t give you medical advice outside of our scope of practice. That said, we will always consider health issues while helping you improve your nutrition. If you’d like more details about your situation, please get in touch with us at info@workingagainstgravity.com.